Penfold Research uses Vitrium Security to protect revenues generated from reports marketed to players in the office, education, and non-core business supplies markets in Australia and New Zealand
iData Research Uses Vitrium Security to Protect its Revenue-Generating Market Research Reports
By Susan Daly | May 4, 2016
“Vitrium Security offered everything we needed for our digital content security and distribution needs. With this solution, we now feel secure in distributing our research reports online, knowing they are protected no matter where they go.” - Aggie Taylor, iData Research
Company Overview
iData Research (iData) is an international market research and consulting group that offers business intelligence and reports on the healthcare industry. Their market research is primarily focused on medical devices, dental and pharmaceutical industries.
Key Challenges
As a research and advisory company in the healthcare industry, iData has well positioned itself to be one of the market leaders in providing business intelligence to its customers around the globe. Though the potential for business growth and market reach is near limitless, one key component iData needed to evaluate was a proper and secure way of distributing its materials.
iData typically sells its products in different licensing options. For instance, its single user license reports, ideally, should only be accessible to one person, using two different devices. Prior to implementing a digital rights management (DRM) solution to protect its research documents, it became evident that there would have been no way for iData to track and restrict an end user from accessing and redistributing its pricey materials. It didn’t make it any safer when the primary method of sharing its documents was as an attachment through emails. This unfortunately resulted in unauthorized copying and distribution of its copyrighted and revenue-generating content.
The Solution – Vitrium Security
iData Research turned to Vitrium Security, a robust document security & DRM solution, to help protect iData's content. Aggie Taylor, Human Resource Generalist at iData Research explains, “As one of the market leaders in providing business intelligence in the healthcare industry, iData lacked the basic security we needed. We had to find a way to manage our single user license reports so that they could only be accessed by authorized users.” Once a client purchased its content, iData wanted to ensure that it would not be distributed among others within the clients’ organization without first upgrading and paying for a multi-user license.
Vitrium Security addressed this issue through a range of security features that are crucial in protecting iData’s revenue streams, as well as its copyrights. These features include password protection, watermarks, document tracking, and computer limits.
While protecting its content was the number one concern, iData needed to make sure that it still provided a pain-free experience for its clients. They were happy to learn that Vitrium-secured documents can be viewed on any device, through Adobe Reader or a web browser, without the need to download additional applications or plug-ins.
“Vitrium Security offered everything we needed for our digital content security and distribution needs," states Ms. Taylor. "With this solution, we now feel secure in distributing our materials online, knowing they are protected no matter where they go.”
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